Where You Spend Your Money, Says A Lot

Invest In Friendships

Friendship Image

In 2016, Harvard Business Review put out an article saying that the on-demand economy receives $57.6 billion from us annually. That is a lot of coin for things that were once solved by friends.

Like many of you, I grew-up through the absence and now abundance of social media and insta-services. 

As the number of on-demand services grow, it seems like friends are no longer needed.

Friends that would drop us off at the airport have been replaced by Lyft.

Friends that would bring food when we were sick have been replaced by Blue Apron.

And, friends that may have helped us move once, have been replaced by Pikkup.  

With Facebook and Instagram, there is no need to ask how my friends are doing, because I already know.

Do not get me wrong. Services like Care.com and Angie's List are excellent. They have added convenience to our lives like never before. 

However, if we want to cultivate deeper and more meaningful connections, is it time to phone-a-friend and participate in an offline bonding experience?


Do you think it’s important to spend time with your friends outside the virtual world?

If your answer is no, why not?

If your answer is yes: how do you spend time with friends offline?

Recently, I decided to invest in a friendship instead of on-demand service, and I have benefited from it continuously every since. 

My Story

I needed a ride from LAX (Los Angles Airport). I thought about using Uber. A cab ride is normally $82.00 with tip and Uber is around $60.00.

Instead, I decided to ask a friend. I haven't asked for help like this since 2007. Luckily, my friend said yes.

A few days later, I surprised by friend to dinner at her favorite Thai restaurant.

She loved the surprise. 

My friend and I have done favors for each other ever since, and our friendship has grown stronger than ever before.

Not sure this would have worked well had I mentioned I was going to buy her dinner ahead of time. 

Deeper connections are rendered meaningless by expectations.

If you find yourself driffting away from a close friend, or hardly seeing her because you are busy, this might be the perfect way to rekindle your friendship.

If you run a similar experiment, I am interested in knowing:

  • If you are now more likely to invest in a friend instead of a business? 
  • If you would recommend this strategy to anyone else?
    • If you do, what would you recommend? 
  • If there was anything negative that came out of investing in your friend?
  • How would you change your strategy based on your own experience?

“Don’t tell me where your priorities are. Show me where you spend your money and I’ll tell you what they are.” - James W Frick